What each campaign is optimising for
- Conversions on 34 of 48 campaigns
- Traffic on 9
- Awareness on 5
71% of 48 · Conversions
Strategy · account audit
What your account isactually set up to do.
Ultrametrics reads eight areas of your Meta Ads configuration and describes what it finds — objectives, audiences, placements, creative, budget, bidding, scheduling and optimisation. It describes; it does not guess.
Example preview — figures shown are sample data, not a real account.
7 of 8areas produced a reading
3things we could not read, shown rather than hidden
0recommendations — this page describes, it does not advise
Who the ad sets are built to reach
- Custom audiences on 12 of 62 ad sets
- Interest targeting on 41
- Broad on 9
- Lookalike source not readable on 18 ad sets
66% of 62 · Interest targeting
Where delivery is allowed to run
- Automatic placements on 44 of 62 ad sets
- Feed only on 11
- Reels and Stories on 7
71% of 62 · Automatic
What the ads actually contain
- 78 ads across 62 ad sets
- Creative format and assets are not collected — we can see an ad exists and links to a creative object, not what it contains
Not readable
Which level carries the spend
- Campaign budgets on 31 of 48 campaigns
- Ad set budgets on 24 of 62 ad sets
65% of 48 · Campaign level
How the auction is being played
- Highest volume on 29 of 33 readable campaigns
- Bid strategy not readable on 15 campaigns
88% of 33 readable of 48 · Highest volume
When delivery is allowed to happen
- 0 of 62 ad sets have a delivery schedule
100% of 62 · Always on
What delivery is being tuned toward
- Offsite conversions on 30 of 62 ad sets
- Link clicks on 19
- Landing page views on 13
48% of 62 · Offsite conversions
It also tells you what itcannot see.
An audit that only reports what it found is half an audit. Where a setting is missing from the API, or collection does not cover it yet, that area says so instead of filling the gap with a confident-sounding average.
AudienceLookalike source not readable on 18 ad sets
CreativeCreative format and assets are not collected — we can see an ad exists and links to a creative object, not what it contains
Bid strategyBid strategy not readable on 15 campaigns
See this on your own account.
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